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January 05, 2011
Curves® and Zumba® Partner to Shake Up the Circuit
Two Fitness Giants Collaborate for One Wildly Effective Workout
Some are calling it the perfect workout, and it’s being powered by Curves®
International, the global leader in women’s fitness, and Zumba®
, the global dance-fitness experts. The two companies have helped millions of people worldwide lose weight and get in shape. Now they’re partnering on a unique workout that combines the best of both worlds.
It’s called Curves® Circuit with Zumba® Fitness and it’s the only 30-minute class that mixes the moves of Zumba with the proven strength training of Curves for one wildly effective workout.
"Curves Circuit with Zumba Fitness is an amazing workout,” said Curves co-founder and CEO Gary Heavin. “It combines Curves’ strength-training program—which can burn up to 500 calories in just 30 minutes—with fun, energetic Zumba moves. In our pilot testing, our members have absolutely loved it.”
Not only is it the perfect workout, it’s also the perfect partnership.
“Right now, 10 million people take a Zumba class weekly and we are working hard to increase this number and create more job opportunities for our instructors,” said Alberto Perlman, CEO of Zumba Fitness. “By partnering with Curves, we are introducing millions more to the Curves Circuit with Zumba workout while at the same time opening up thousands of new job opportunities for Zumba instructors worldwide.”
All ages, fitness levels and dance abilities can participate in and benefit from Curves Circuit with Zumba Fitness classes. During the 30-minute class, participants work out on each Curves strength machine for one minute – twice as long as during a traditional Curves workout – alternating upper, lower and core muscles. Then, the music cues the participant to change stations on the circuit, and she moves to an area between machines to do Zumba moves for one minute, which tone and sculpt the body while burning fat. A certified Zumba instructor from the Zumba Instructors Network (ZIN) teaches simple, modified Zumba moves from the center of the circuit.
At the end of 30 minutes, participants will have made one trip around the circuit, worked every major muscle group, and achieved a fun, energetic cardio workout ending with a group stretch led by the Zumba instructor.
Look for Curves Circuit with Zumba Fitness classes everywhere. Curves has more than 8,000 locations in nearly 90 countries, while Zumba has ZIN instructors in 110 countries and 90,000 locations
During the introductory period, Curves will let members and non-members try Curves Circuit with Zumba Fitness classes free for one week.
To view the new Curves Circuit with Zumba Fitness :60 TV commercial, click here.