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November 07, 2013

Jillian Michaels Partners with Curves to Launch Cutting-Edge Workouts to Increase Strength and Kick Start Weight Loss

Partnership Marks the Next Evolution of Curves


Woodway, TX – November X, 2013 - Curves International, Inc., ( the largest chain of fitness centers for women in the world, today announced it has teamed up with America’s health and wellness expert Jillian Michaels to launch Curves Workouts with Jillian Michaels – cutting-edge total body workouts that feature the Curves Circuit strength training machines in conjunction with functional bodyweight-based exercises that ramp up metabolism and transform physique.  The workouts boost intensity, build strength, burn fat and prevent plateaus. 

Just in time for those looking to kick start their weight loss in the new year, Curves Workouts with Jillian Michaels will roll out in January 2014 at participating Curves clubs across the U.S. and Canada. The program will be refreshed frequently with 12 new functional moves introduced each month throughout 2014.  This new partnership also marks the next evolution of Curves and further cements the company as a leader in the fitness and weight loss category.

“I am so thrilled to be partnered with Curves to provide women with the tools necessary to take control of their health,” said Jillian Michaels, America’s health and wellness expert.  “Curves is everywhere – so now my program is accessible, effective and affordable.  The workouts I’ve developed with Curves incorporate the most innovative, state-of-the-art fitness techniques to build lean muscle, amp up metabolism and kick start weight loss. Combined with the power of the Curves Circuit with a trained Coach, women will get the results they want.”

The new Curves Workouts with Jillian Michaels are designed for women at every fitness level and include simple modifications for each movement.  Metabolic conditioning exercises will be done in between each strength machine within the Curves Circuit, all within a 30-minute class.  Curves Coaches have been trained to deliver the moves and are in every Circuit to ensure safety and effectiveness.  Class times for the Curves Workouts with Jillian Michaels will vary by location.

“Jillian epitomizes the next evolution of Curves.  For years we have stood for fitness and now also effective weight loss, both of which Jillian is known for, and we know Jillian’s cutting-edge workouts will help women achieve their health goals.  We are looking forward to amplifying our Curves Circuit with innovative workouts with a trained Coach for everyone,” said Mike Raymond, chief marketing officer for Curves International, Inc.  “Additionally, this is just the beginning of the ‘new’ Curves as we plan to launch several exciting programs and tools for members in the coming year.”

Also available at Curves Clubs is Curves Complete. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves Fitness program (30 minute Circuit with a Coach), a customizable meal plan and one-on-one coaching and support. 

Cancer Patient Strengthens Self Via Workouts


January 05, 2011

Curves® and Zumba® Partner to Shake Up the Circuit


Two Fitness Giants Collaborate for One Wildly Effective Workout


Some are calling it the perfect workout, and it’s being powered by Curves® International, the global leader in women’s fitness, and Zumba®, the global dance-fitness experts. The two companies have helped millions of people worldwide lose weight and get in shape. Now they’re partnering on a unique workout that combines the best of both worlds.
It’s called Curves® Circuit with Zumba® Fitness and it’s the only 30-minute class that mixes the moves of Zumba with the proven strength training of Curves for one wildly effective workout.
"Curves Circuit with Zumba Fitness is an amazing workout,” said Curves co-founder and CEO Gary Heavin. “It combines Curves’ strength-training program—which can burn up to 500 calories in just 30 minutes—with fun, energetic Zumba moves. In our pilot testing, our members have absolutely loved it.”
Not only is it the perfect workout, it’s also the perfect partnership.
“Right now, 10 million people take a Zumba class weekly and we are working hard to increase this number and create more job opportunities for our instructors,” said Alberto Perlman, CEO of Zumba Fitness. “By partnering with Curves, we are introducing millions more to the Curves Circuit with Zumba workout while at the same time opening up thousands of new job opportunities for Zumba instructors worldwide.”
All ages, fitness levels and dance abilities can participate in and benefit from Curves Circuit with Zumba Fitness classes. During the 30-minute class, participants work out on each Curves strength machine for one minute – twice as long as during a traditional Curves workout – alternating upper, lower and core muscles. Then, the music cues the participant to change stations on the circuit, and she moves to an area between machines to do Zumba moves for one minute, which tone and sculpt the body while burning fat. A certified Zumba instructor from the Zumba Instructors Network (ZIN) teaches simple, modified Zumba moves from the center of the circuit.
At the end of 30 minutes, participants will have made one trip around the circuit, worked every major muscle group, and achieved a fun, energetic cardio workout ending with a group stretch led by the Zumba instructor.
Look for Curves Circuit with Zumba Fitness classes everywhere. Curves has more than 8,000 locations in nearly 90 countries, while Zumba has ZIN instructors in 110 countries and 90,000 locations
During the introductory period, Curves will let members and non-members try Curves Circuit with Zumba Fitness classes free for one week.

To view the new Curves Circuit with Zumba Fitness :60 TV commercial, click here.